Departments / marketing
Marketing
Content, social, SEO, email campaigns, competitor monitoring, weekly analytics.
7 skills · 1 orchestrator
skillskit install marketing installs just this department into ~/.claude/skills/ —
need the CLI? install it first. Task skills
analytics-report
Use when the marketing team needs a weekly analytics rollup across GA4, Mixpanel, HubSpot, and social/email platforms. Produces a one-page digest with week-over-week changes, hypotheses for the changes, recommended next actions, and an explicit signal-vs-noise call on each metric.
competitor-monitor
Use when the marketing team needs a weekly competitive intelligence digest covering competitor content, positioning shifts, pricing changes, and product launches. Produces a dated digest with new content summaries, positioning deltas, pricing deltas, product moves, and a recommended response for each signal.
content-writer
Use when a marketer gives you a content brief (topic, audience, goal, length) and needs a publish-ready blog post, case study, or whitepaper. Produces a structured draft with hook, thesis, scannable body, CTA, and meta description in the brand voice defined in references/brand-voice-guide.md.
email-campaign
Use when a marketer needs a full email sequence drafted (nurture, onboarding, re-engagement, or promotional) with subject line variants, mobile-first body copy, a single CTA per email, and CAN-SPAM/GDPR compliance baked in. Pulls from references/email-templates.md for proven sequence structures.
seo-optimizer
Use when a page or post needs keyword research, intent classification, and on-page SEO review before publish. Produces a keyword map (seed to related queries with intent), on-page recommendations (title, meta, headings, links, alt text, schema), and a Core Web Vitals checklist.
social-media
Use when a marketer needs to atomize a pillar piece (blog post, launch, case study) into platform-native social posts for LinkedIn, X/Twitter, and the newsletter. Produces posts that match each platform's shape, with posting-time guidance and zero hashtag spam.
Workflow orchestrators
Orchestrators chain the task skills above into an end-to-end flow. Invoke them the
same way as any other skill — they declare chains: in frontmatter, which
means tooling can pass artifacts between steps automatically.